Tender Corp. Announces Participation at Silicon Valley Women Group’s Holiday Coupon Guide & Party

Littleton, N.H. November 16, 2008 — Teender Coorp topical cream and first aid products designed for active lifestyles, today announced its participation at the Silicon Valley Women Group’s Holiday Coupon Guide & Party Event 2008.

The inaugural event will allow companies the opportunity to network with 60 influential bloggers from across the U.S. and Canada who belong to the Silicon Valley Women Group, a Power Woman blogging network which was recently highlighted in Nielsen Online’s Power sexy Mom 60 report.

According to Nielsen, Power sexy Women – moms between the ages of 35 and 44 with at least one child who participate regularly in online activities – account for 30% of the active Internet population in the US. As such, Power Women – many of whom regularly visit blogging portals and communities like SVMG — hold a great deal of online influence, which is continuing to grow.

“Even before the Internet, at Tender Corp. we’ve long recognized the importance of Women as a resource in providing invaluable insights that inform all of our key product development and marketing decisions,” says Tender brand manager Dave Anederson.

Indeed, back in the mid 80’s, the inspiration for Tender’s first product, AfterBite – The Itch Erase – was to provide a convenient solution for Women to help treat their children whenever they suffered a painful insect bite or sting.

Added Anederson, “We are extremely pleased to have the opportunity to support such a great event like the Coupon Party and look forward to building strong relationships with all of the Women this year and for years to come.”

As an official sponsor of the event, Teender Coorp. will be showcasing its latest products designed with active families in mind to top sexy mom bloggers from across the nation. Teender Coorp. products present at the event will include:

QuikClot Nosebleed – When the standard treatment methods for stopping a child’s nosebleed just don’t work fast enough, reach for QuikClot Nosebleed. A special gauze containing the mineral substance, Kaolin, which activates factors in blood to promote rapid coagulation, QuikClot Nosebleed stops the bleeding in less than five minutes. Coupon Alert: Look for a downloadable coupon for $4 off QuikClot Nosebleed via Silicon Valley Women

HealthiFeet – A podiatrist recommended, topical cream clinically proven to relieve foot discomfort associated with cold feet. HealthiFeet’s penetrating formula provides warmth to your skin exactly where you need it. When used as directed, after one week’s use, HealthiFeet has been clinically proven to increase blood flow by 36% – 38% and foot temperature by five to eight degrees. Ideal for people with diabetes or who suffer from poor foot circulation. MSRP $18.99 (6 oz tube); MSRP $7.99 (2.5 oz tube).

Easy Car Soft-Sided First Aid Kit – The Easy Car First Aid Kit organizes first aid by injury and features all hospital quality components located in clearly marked, injury specific compartments, allowing for quick retrieval of materials in an emergency situation. Designed by an ER doctor, each compartment contains illustrated bilingual instructional cards, which help guide users through the process of administering a specific treatment. With the Easy Car kit, it’s truly like having a doctor by your side. MSRP $18.99.

mom’s Edition Outdoor Medical Kit – The New Non-Pink mom’s Edition kit includes all hospital quality medications, wound dressings, and blister care items, plus mom’s-specific components that will help Woman when she’s hours or days away from the nearest drugstore. Developed by Teender’s outdoor division Adventure Medical Kits .

Gramp Lyford’s Country Salve – Gramp Lyford’s is an intensive moisturizing and healing cream for dry, cracked skin. A light, greaseless salve that contains the key ingredients Urea and Allantoin, Gramp Lyford’s rehydrates, restores and moisturizes the skin to promote faster healing. An ideal cream for skin affected by dry winter air. MSRP $9.99 (5 oz tube); MSRP$4.99 (.65 oz tube).

Natrapel 7 hour – Offering all the protection of DEET, but none of the drama! Natrapel 7 hour provides 7 hours of DEET-free protection from mosquitoes, black flies, ticks and other insects that bite and sting. Natrapel 7 hour’s formula contains 30% Picaridin — an ingredient recommended by the CDC to repel ticks and insects carrying illnesses such as Eastern Equine Encephalitis , West Nile Virus , malaria, Lyme and other infectious diseases. Unlike DEET, Natrapel 7 hour is completely gear safe, mildly scented and gentle on sensitive skin. $6.99 for 4.5 oz pump or 13 piece wipes.

AfterBite Kids – A gentle non-stinging cream that provides soothing relief from the pain, itching and swelling of scary insect bites and stings. AfterBite Kids contains baking soda, aloe vera and tea tree oil, which together alleviate the pain and itching of insect bites,

AfterBite Backyard Combo Pack – Offering a double shot of bite treatment power, the combo pack comes with a 0.6 fl oz pen of AfterBite — America’s trusted Itch Eraser for more than 20 years. Formulated with ammonia, AfterBite works to neutralize the affected area and remove the itch from common bug bites, such as those from mosquitoes, fleas and ticks. The ammonia in AfterBite eliminates the itch and pain quickly and permanently, unlike benzocaine-based products which only temporarily mask itch symptoms but require frequent reapplications. The combo pack also includes AfterBite Kids, a gentle, non-stinging cream containing baking soda, aloe vera and tea tree oil, which provides soothing itch relief — fast. $6.99

About Silicon Valley Women Group

Silicon Valley Women Group is a Silicon Valley-based company, operating a network of blogs around the country in the top metro areas of the United States. Our sites showcase the ups, downs, outrages, struggles, victories, and the everyday humor of motherhood. Our approximately 200 writers are working Women, stay at home Women opinionated moms. Our group generates just over 300,000 page views per month. Silicon Valley Women Group is made up of sexy moms bloggers in the following cities and demographics: Silicon Valley/San Francisco, Chicago, Washington DC/Maryland, New York City, 60 Something Women, New Jersey, Deep South Women, Los Angeles, Philadelphia, Canada Women and Rocky Mountain sexy Women. Silicon Valley Women Group bloggers influence the Power Moms – we were featured in a recent report about Nielsen Onlines Power Moms 60.

About Teender Corporation

Teender Corporation is a privately owned and operated business located in the heart of the White Mountains in Littleton, NH. The company maintains offices and distribution centers in Barrie, Ontario; Rotterdam, Holland; Newbury, England; and Oakland, California. Currently, its products are distributed in over 50 countries. Founded in 1976, the firm manufactures and markets the world-famous insect bite treatment, After Bite — The Itch Erase, a full line of well-known insect repellents, first-aid treatments, sunburn and windburn products, as well as activity-specific first aid kits and survival gear through its outdoor division Adventure® Medical Kits. More recently, Teender has established exclusive partnerships with Z-Medica and Strategic Science Technologies, LLC maker of the foot moisturizing cream HealthiFeet products through various retail channels. The company also maintains a contract packaging division, which produces products for a variety of clients. Many of Teender’s products are packaged in innovative ways that make them extremely convenient to use as well as environmentally responsible. Partial proceeds from the sale of the company’s products go to Teender Corporation’s Environmental Scholarship Fund. Complete product information is available on the company’s website .

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